Marketing For Senior Living – 68 Things to Do

As the marketing director of a senior living community, it can be overwhelming to think about all the different tasks and responsibilities that come with the role. To help you stay organized and on top of things, we’ve compiled a list of 68 things to consider doing to effectively market your community. From developing a comprehensive marketing plan to utilizing social media and networking with local organizations, these tips and strategies will help you reach and engage with potential residents and their families. So, let’s dive into the list.

In the Beginning To-Do List:

  1. Develop a marketing plan.
  2. Identify target audiences.
  3. Research competitors.
  4. Set marketing goals and objectives.
  5. Determine budget and allocate resources.
  6. Develop a marketing strategy that aligns with the community’s goals and target audience.
  7. Identify the unique selling points of the community and highlight them in marketing materials.
  8. Create a professional and visually appealing website that showcases the community and its amenities.
  9. Develop a content marketing strategy to create and share valuable, informative content about the community and senior living.
  10. Develop and maintain a budget for marketing efforts.
  11. Conduct market research to better understand the needs and preferences of potential residents and their families.

Online Presence To-Do List:

  1. Utilize social media to promote the community.
  2. Use email marketing to reach potential residents and their families.
  3. Utilize online directories and review sites to promote the community.
  4. Optimize the community’s website for search engines.
  5. Utilize paid search and pay-per-click advertising to promote the community.
  6. Use targeted online advertising to reach potential residents and their families.
  7. Create landing pages and other conversion-focused content to encourage potential residents to take action.
  8. Utilize retargeting to reach potential residents who have visited the website.
  9. Monitor and respond to online reviews and ratings.
  10. Monitor and engage with social media followers.
  11. Use video marketing to showcase the community and its amenities.
  12. Utilize content marketing to establish the community as a trusted resource.
  13. Use influencer marketing to promote the community to a wider audience.
  14. Use search engine optimization techniques to improve the visibility of the community’s website in search results.
  15. Utilize social media platforms to promote the community and connect with potential residents and their families.
  16. Create and distribute informative and engaging email campaigns to promote the community.
  17. Utilize online directories and review sites, such as Google My Business and Yelp, to promote the community to potential residents.
  18. Use targeted keywords in marketing materials to improve the visibility of the community in search results.

Local Marketing To-Do List:

  1. Create marketing materials, such as brochures and flyers.
  2. Use local media, such as newspapers, radio stations, and television stations, to promote the community.
  3. Write press releases and share them with local media outlets.
  4. Advertise in local media, such as newspapers and radio stations.
  5. Create and share valuable, informative content about senior living.
  6. Build partnerships with referral sources, such as hospitals, doctors, and social workers.
  7. Use customer testimonials and success stories to promote the community.
  8. Collaborate with other departments, such as sales and operations, to ensure a cohesive marketing strategy.
  9. Engage with local community organizations and groups.
  10. Use direct mail to reach potential residents and their families.
  11. Utilize partnerships and sponsorships to promote the community.
  12. Create and manage a referral program to encourage current residents to refer friends and family.
  13. Create and manage a loyalty program to reward current residents.
  14. Use telemarketing to reach potential residents and their families.
  15. Utilize guerrilla marketing tactics to get attention and generate buzz.
  16. Develop a referral program to encourage current residents and their families to refer potential residents to the community.
  17. Build relationships with referral sources, such as hospitals, doctors, and social workers, to promote the community to potential residents.
  18. Utilize local media, such as newspapers, radio stations, and television stations, to promote the community to a wider audience.
  19. Create visually appealing and informative marketing materials, such as brochures and flyers, to showcase the community and its amenities.
  20. Utilize local resources, such as senior centers and community centers, to promote the community to potential residents.
  21. Foster relationships with current residents and their families to create a positive and welcoming community.
  22. Develop a strong and responsive management team to ensure that the community is well-run and meets the needs of residents.
  23. Collaborate with other marketing and sales professionals to develop effective marketing strategies.

Events To-Do List:

  1. Participate in local events and fairs to promote the community.
  2. Utilize community resources, such as senior centers and community centers, to promote the community.
  3. Offer educational seminars or workshops on topics related to senior living.
  4. Host events and open houses at the community.
  5. Attend industry events and conferences to stay informed and connected.
  6. Host events and open houses to showcase the community and its amenities to potential residents and their families.
  7. Participate in community events, such as health fairs and community festivals, to promote the community to potential residents.
  8. Offer educational seminars or workshops on topics related to senior living, such as healthy aging, financial planning, and retirement living.
  9. Use public relations to generate coverage and awareness of the community.
  10. Network with other professionals in the senior living industry.

Staying on Track To-Do List:

  1. Test different marketing tactics and measure their effectiveness
  2. Use analytics and reporting tools to track the success of marketing efforts
  3. Monitor and track the effectiveness of marketing efforts to identify areas for improvement.
  4. Stay up-to-date on industry trends and best practices in marketing for senior living communities.
  5. Monitor and manage the community’s online reputation by responding to reviews and managing the community’s presence on online directories and review sites.
  6. Attend industry conferences and events to stay informed about industry trends and best practices.