When it comes to marketing a senior living community, it’s essential to keep in mind what potential residents and their families are looking for. Understanding their needs and desires can help you develop a marketing strategy that speaks directly to them and effectively promotes your community. The list of 15 things that people often look for in a senior living community is an excellent place to start.
What people are looking for in a senior living community
1. A welcoming and friendly atmosphere
Use warm and inviting language in your website copy and social media posts to convey a sense of hospitality
Share photos and videos of happy residents and staff members to showcase the welcoming environment
2. High-quality care and services
Highlight the qualifications and experience of your care staff on your website and social media platforms
Share positive reviews and testimonials from satisfied residents and their families to demonstrate your commitment to providing high-quality care
3. A safe and secure environment
Use language and visuals that emphasize the safety and security measures in place, such as 24/7 security and emergency response systems
Share information about any safety certifications or awards your community has received
4. A variety of activities and amenities
Create a list of all the activities and amenities your community offers and share it on your website and social media platforms
Use targeted Facebook ads to promote specific events or activities to potential residents in your area
5. Delicious and healthy meals
Share photos and menus of your meals on your website and social media platforms to showcase the variety and quality of your dining options
Consider creating blog posts or videos about healthy eating tips and recipes for seniors to demonstrate your commitment to promoting healthy lifestyles
6. Comfortable and well-maintained living spaces
Use photos and virtual tours to showcase your living spaces on your website and social media platforms
Share information about any recent renovations or upgrades to the community to demonstrate your commitment to maintaining a high standard of living
7. On-site medical care and assistance
Highlight the qualifications and experience of your medical staff on your website and social media platforms
Share information about any specialized medical services or programs your community offers, such as memory care or physical therapy
8. Transportation services
Use language and visuals that emphasize the convenience of your transportation services, such as shuttle buses or personal drivers
Consider targeting Facebook ads to seniors in your area who may need transportation assistance
9. A range of accommodation options
Use photos and virtual tours to showcase the different accommodation options available on your website and social media platforms
Consider creating targeted landing pages or Facebook ads for specific accommodation options, such as assisted living or independent living
10. A convenient location
Use language and visuals that emphasize the convenience of your location, such as proximity to shopping or entertainment
Consider creating blog posts or videos about the local area to demonstrate your knowledge and involvement in the community
11. Adequate parking
Share information about your parking facilities on your website and social media platforms, including any designated parking spots for residents or visitors
Consider creating targeted Facebook ads for potential residents who may be concerned about parking availability
12. A well-trained and friendly staff
Highlight the qualifications and experience of your staff on your website and social media platforms
Consider sharing employee profiles or behind-the-scenes content to showcase the friendly and personable nature of your staff
13. A clean and well-maintained facility
Use photos and virtual tours to showcase the cleanliness and upkeep of your facility on your website and social media platforms
Consider creating blog posts or videos about your cleaning and maintenance procedures to demonstrate your commitment to providing a clean and safe environment
14. A responsive and reliable management team
Share information about your management team on your website and social media platforms, including their qualifications and experience
Consider sharing news or updates from the management team to demonstrate their involvement and responsiveness to resident needs
15. A strong reputation in the community
Share positive reviews and testimonials from satisfied residents and their families on your website and social media platforms
Consider partnering with local businesses or organizations to demonstrate your community involvement
